January 14, 2020 at 05:30AM As banks seek to build relationships with customers, they’re not fully exploiting the potential of gaming as a strategy for loyalty and retention, suggest analysts at Javelin Strategy & Research. In a study released in December, Javelin argues that gamification is tool to help customers understand the longer-term evolution of their personal finance situations. It’s […] via Bank Innovation http://bit.ly/2QOmSEn

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